The pandemic is accelerating massive change in the CPG and Retail industry. This transformation – at the nexus of tech-enabled disruption and social change – is accelerating the D2C agenda into a more streamlined, data driven, and direct with consumer way of doing business.
The team at Idea Couture - a leading strategic innovation, customer insights, and experience design partner at Cognizant Interactive - recently conducted a global Human-Futures scan unearthing 100+ signals of change to understand the impact of this disruptive shift on the direct to consumer (D2C) model for CPG brands and retailers.
Maya Oczeretko, Human-Centric Design Lead, will share key insights to help CPG and retail brand leaders effectively capture the opportunity within this challenging time - to create intimate relationships with consumers while reasserting the strategic advantage of scale and distribution. With the crisis accelerating consumers’ demand for value and reliance on digital, now is the time to take advantage of this transformation.